There is an advertisement doing the rounds at the moment featuring a certain silver-haired comedy god. The more times I see it being beamed through the cathode-ray tube, the more ludicrous it becomes.
The premise is this: said silver-haired comedy god is seen to be a fool for being stuck in his ways and not listening to his progressive, more open-minded screen daughter when the roof of their fictitious house starts to leak rather badly. Instead of calling a plumber or a roofer, what is the first thing she does? Rings a company that has spent years building up a reputation for helping stranded drivers by fixing their cars. Not a company that has spent years building up a reputation for reliably fixing your roof.
Think about it: would you let a vet treat your grandma? Even if they assured you they were competent? (Actually, don't answer that...) Or ask a plumber to mend your car? Or let a lawyer fly you to Malagar? We all know farmers have to diversify, but businesses? It's just an extension of how the Post Office treat their customers when all the customer wants is a stamp: "Did you know we offer insurance? Would you like a mobile top-up today? Can I relieve you of all your cash before you leave our establishment?"
IS IT TOO MUCH TO ASK THAT COMPANIES SIMPLY STICK TO WHAT THEY ARE GOOD AT?
Customers increasingly seem to be seen less as people who would like a half-decent service and more as cash cows with unlimited supplies of cold, hard cash that companies would do anything to get their hands on. There seems to be a headlong chase for money in this climate of cuts and hard graft and it seems unBritish in the extreme.
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